By Billy Gray 5/01 12:27pm

Lease Beat

386 Park Avenue South

Profero Signs for 13,121 SF at Billy Macklowe’s Tech Magnet 386 Park Avenue South

The communications agency Profero signed a long-term, 13,121-square-foot lease at 386 Park Avenue South.

Sam King and Gerry Miovski of CBRE represented the tenant, which specializes in digital advertising and marketing. Paul Amrich, Neil King, Ross Zimbalist and Kerry Powers, also of CBRE, represented the landlord, a partnership between William Macklowe Company and Principal Real Estate Investors, LLC. Asking rent was between $50 and $60 a foot. Read More

By Gus Delaporte 4/19 4:00pm

Lease Beat

386parkaveso

Mobile Advertising Company to Relocate to Macklowe’s 386 Park Avenue South

Mobile advertising company MoPub will relocate to a 13,121-square-foot prebuild on the 12th floor of Billy Macklowe’s 386 Park Avenue South in June, the New York Post reported earlier this week.

The mobile company, currently based at 71 Gansevoort Street in the Meatpacking District, offers an advertising serving platform for mobile application publishers, allowing clients to manage advertising on both iPhone and Android devices. Headquartered in San Francisco, MoPub was founded by former Google and AdMob employees and is backed by venture capital groups Accel Partners, Harrison Metal Capital and Jafco Ventures.

Read More

By Al Barbarino 12/17/12 8:00am

Sales Beat

104 West 40th Street

Princeton International Properties Pays More Than $100M for 104 West 40th Street

Princeton International Properties has purchased 104 West 40th Street from Savanna for just over $100 million, The Commercial Observer has learned.

The 210,000-square-foot Midtown Manhattan office building is located steps from Bryant Park on 40th street and Broadway.

Savanna purchased the 20-story glass and steel landmark in 2010, refurbishing it with renovated elevators, building systems, an improved lobby – and a strategy of re-leasing the vacant space at market rents. Read More

By Daniel Geiger 8/28/12 11:49am

Lease Beat

1370 Broadway

Collection 18 Takes 32K S/F at 1370 Broadway

Fashion tenant Collection 18 has signed a lease for the top two floors at the office building 1370 Broadway, 16 and 17, which total about 32,000 square feet.

Asking rents for the space were in the $50s per square foot.

The deal came about after some nifty shuffling by the building’s leasing agents, a CBRE team led by Paul Amrich, Neil King and Mike Movshovich. Read More

By Daniel Geiger 7:30am

Lease Beat

1385 Broadway

Shunning MTS, M5 Networks Comes To 1385 Broadway

Joining a growing list of tenants disuaded from Midtown South because of the neighborhood’s rising rental rates and scare availability, M5 Networks has signed a lease to relocate to 1385 Broadway.

The company will take 23,000 square feet, the 435,000-square-foot building’s entire seventh floor, where asking rents are in the $40s per square foot. M5 will be moving from 245 West 17th Street in Chelsea, where it had about 14,000 square feet. Read More

By Carl Gaines 7/12/12 7:00am

The Plan

P:projectssav_104w40A21-VOXTest-Fit_9th Fl_VOX option A (2)

Savanna Strips for Vox Media, Verge, In Agressive W. 40th St. Expansion Gambit

Sometimes, even in a city like New York, less can prove to be more. Such was the case when growing tech firm Vox Media went looking for its first permanent home in Manhattan. In the end, in a deal brokered by CBRE’s Neil King and Paul Amrich, D.C.-based Vox settled on nearly 17,000 square feet of space in Savanna’s 20-story, landmarked building at 104 West 40th Street—the entire ninth floor and part of the eighth. The firm was initially interested in Midtown South, but was drawn to Savanna’s space by its stripped out, loft-like interiors and proximity to Bryant Park, though other touches, such as a modernist mural in the lobby by artist Sarah Morris, didn’t hurt. After the jump, Cooper Kramer, a vice president at Savanna, talks to The Commercial Observer about Vox Media’s plans for the minimalist, tech-friendly space. Read More

By Michael Ewing 7/09/12 8:30am

Lease Beat

Courtesy of The Egge Adventure

2 Grand Central Tower Fills 42nd Floor

ED&F Man have signed a ten-year lease for an office in Rockwood Capital’s 2 Grand Central Tower.

The commodities, logistics, and risk management services firm will grab 22,014 square feet spanning the entire 42nd floor and some of the 41st floor. The firm is in the process of moving in with small work being done Read More

By Daniel Geiger 6/26/12 12:44pm

Lease Beat

104 West 40th Street

104 West 40th Street: Midtown South Comes to Midtown

If an office building can look and feel like it’s in Midtown South even if it isn’t, can’t it benefit from the leasing boom that has overtaken that market?

That was the premise underscoring 104 West 40th Street’s recent deal with the company Vox Media.

The building’s leasing agents, Paul Amrich and Neil King, who are both executives at CBRE, recommended that the property’s landlord, Savanna, skip the carpeting and the drop ceilings that are typical to Midtown office installations. The striped down aesthetic they created instead gave the property a loft-like ambiance akin to Midtown South and convinced Vox to take the building’s entire ninth floor and part of eight in a deal totaling 16,884 square feet. Read More

By Daniel Geiger 6/13/12 5:06pm

Lease Beat

660 Madison Avenue

Barneys Expands Flagship Store

The luxury department store Barneys is expanding its landmark flagship store on Madison Avenue.

The 230,000-square-foot store on the corner 61st Street is taking space upstairs in its long-time home, 660 Madison Avenue. Barneys owns and occupies the 23-story property’s first nine floors. In the expansion deal, the store is leasing an additional 12,000 square feet on the 10th floor, a little less than half the floor. Read More

By Michael Ewing 3/09/12 4:15pm

Lease Beat

From the second floor to the thirty-second! (Courtesy New York Times)

Banorte Securities is Moving Up Thirty Floors at 140 East 45th Street

Banorte Securities, a Mexican financial firm based in Monterrey, is expanding its New York office at Rockwood Capital‘s building at 140 East 45th Street.

Banorte has been a second-floor tenant of the building for the past seven years, but recent growth and a fast approaching lease expiration has pressured expansion. The bank will be moving to an 8,500-square-foot office on the 32nd floor. Read More

By Dan Geiger 11/25/11 9:00am

Lease Beat

The Falcon lands at 660 Madison Avenue. (Courtesy Property Shark)

EXCLUSIVE: New Hedge Signs 9,000 SF–And it Hasn't Even Launched Yet.

Falcon Edge Capital, a soon to be launched hedge fund, is taking almost 9,000 square feet at the high-end office building 660 Madison Avenue.

The firm, which will begin operations in 2012 according to reports, was formed by celebrated young investment professionals Rick Gerson, formerly of the major firm Blue Ridge and Navroz Udwadia or the well known investment company Eton Park Capital Management. Read More