Marketing and Ad Conglomerate Moving Offices to Meatpacking District
Project Worldwide, a network of marketing and advertising agencies, will move its New York City offices from NoMad to the Meatpacking District, a source with knowledge of the deal confirmed.
The Michigan-based company signed a 10-year lease for 27,177 square feet on floors six through eight of 412 West 15th Street between Ninth and Tenth Avenues, the New York Post first reported. Asking rent was more than $100 per square foot, according to the source.
Project Worldwide currently has 12,083-square-foot digs at 11 East 26th Street and plans to move into its new offices in the first or second quarter of next year, the source said.
The 12-story, CetraRuddy-designed 412 West 15th Street was developed by Rockpoint Group and Highgate Holdings — originally as a hotel before switching to an office building in 2016 — and completed construction in December 2018, New York Yimby reported.
In May 2018, concert promoter and venue operator Live Nation inked a deal to take 20,756-square-feet in the 144,268-square-foot building, Commercial Observer previously reported.
Cushman & Wakefield (CWK)’s Matthew Fisher and Yarden Drimmer represented the tenant in the deal while CBRE (CBRE)’s Neil King handled it for the landlords. A spokesman for C&W declined to comment and a spokeswoman for CBRE did not immediately respond to a request for comment.