At CBRE Greg Kraut always seemed to be cut from a different cloth.
The real estate services firm is the biggest in the world, and in Manhattan its brokers handle many of the city’s largest commercial leases—deals that are often hundreds of thousands of square feet in size. In his mid-30s at the time, Mr. Kraut wasn’t focused on becoming a master of the city’s dealmaking universe. He liked to work alone, and he dedicated his time to smaller and mid-size deals—anywhere from 5,000 square feet to 20,000 square feet or more—and churned out transactions with notable consistency.
His track record earned him a different kind of reputation. From the list of deals he amassed at CBRE, it was easy to tell he had an undeniable knack for connecting with start-up companies and smaller tenants who had blossoming space requirements.
At a firm widely considered the city’s epicenter of brokerage, Mr. Kraut had carved out a quiet niche for himself. By building a stable of clients and sticking with them over the long term as they expanded, Mr. Kraut seemed to have firmly embraced a patient approach to the business that, with a lot of luck and hard work, could have, one day, placed him near CBRE’s top executives.
As it turns out, however, Mr. Kraut isn’t patient at all.
Read More