The Sit-Down

No Holding Back: Robert Lapidus

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Robert Lapidus remembers Midtown South vividly. Not the red hot Midtown South of today, but the Midtown South from nearly a decade and a half ago, when his firm, L&L Holding Company, bought 150 Fifth Avenue. Rents in the building were $26 per square foot, the property was operating “like a hotel,” and the submarket Read More

Lease Beat

Bravo Media Inks at 145 West 28th Street

Courtesy of Legacy New York

Bravo Media is expanding their operations in New York.

The innovative production company has inked a 10-year deal to take 5,300 square feet at 145 West 28th Street. The new space, located on the second floor of the building, will feature a production studio and a green screen. The company boasts an impressive client list including work with Beyonce, Rihanna, IBM, HBO, and recently Anthony Bourdain‘s No Reservations. Read More

Marketwatch

The Big Squeeze: How Technology Start-Ups Found Midtown South, and What Happens When the Bubble Bursts

Midtown South.

If Don Draper still ran an advertising agency, he’d have a very different Manhattan life. Instead of a dozen martinis and oysters at Grand Central every night after work, it’d probably be a quick Peroni and antipasti at Eataly before hitting the gym.

He might even be home early enough to kiss Betty and read a book to his kids. And, of course, he’d work in a fabulous open-plan office in Manhattan’s most desired commercial real estate market, Midtown South. Read More