A decade ago, a walk down Fifth Avenue near 17th Street would have included a stop at advertising firm Geer DuBois, and a walk farther north on Park Avenue South would have culminated in a visit to Angelo & Maxie’s Steakhouse.
Both were pioneering tenants, willing to take a chance on the less desirable precincts of Midtown South—and both are gone.
Just a few years ago, the NoMad district was more like a no-man’s land, made up of a less-than-pretty arrangement of gritty wholesalers, hair salons and counterfeiters.
Some of that persists, but the before-and-after contrast with the new wave of retailers and clientele in the neighborhood couldn’t be starker, as its boundaries with the similarly much-improved Flatiron District begin to blur.
“They’re starting to blend into each other,” said Michael Azarian, director of retail leasing at Massey Knakal. “The neighborhood has seen a flood of new boutique office tenants, [and] new residential and hotel developments that have been catalysts for change.”
The popularity of Midtown South is no secret in the New York commercial market, but NoMad may be the natural landing point for firms priced out of the city’s most popular office neighborhood.
The umbrella term, “tech,” is used too often, according to Ash Zandieh, director of TechStarter—the creative division of ABS Partners.
Specifically, it’s Read More
Despite reports that the Ace Hotel, the Seattle-based hotel chain that has become a darling of Midtown South entrepreneurial sorts in need of a nosh and a WiFi signal, was in plans to open up a new hotel at 54 Canal Street, the group told The Commercial Observer that it was not involved in the project in any way.
A spokesman for The Ace Hotel, which already has a Midtown South location, said that the firm had “no involvement” in the redevelopment of the Jarmulowsky Bank Building. Earlier today the Bowery Boogie, a Lower East Side blog, claimed that the hip hotel chain was going to open a new outpost there.
The developer Jon Lam is arranging a deal to significantly increase the size of a hotel project he is planning to build on Broadway between 29th and 30th streets.
Over the summer, Mr. Lam purchased two commercial buildings, 1205 and 1225 Broadway, for about $72 million with plans to raze the two structures and erect Read More
The hipster-approved Ace Hotel has long been a place for the unlikely trifecta of New York’s tech, media, and music scenes to congregate around. A partnership with one of the most recognizable names in technology shouldn’t come as much of a surprise, then.
The Ace’s lobby has traditionally provided the un-, self-, and vaguely-employed a chic place to plant themselves for the day with complimentary-if-not-spotty WiFi, along with the town’s coffee roaster of the moment, Stumptown, and two Ken Friedman restaurants right in the building (whether or not they find themselves tempted to shop at uber-hip Opening Ceremony boutique is another story altogether). Even last week, The Observer‘s tech blog BetaBeat found themselves spying on the mastermind behind the (literally) rockstar-driven startup du jour Turntable.FM at the Ace.
Now comes the ultimate validation of that through corporate partnering: