Power Broker

EVO’s Ira Fishman Talks About Acquiring Winoker and Growing the Family Business

Ira Fishman

Ira Fishman is walking around his office with carpet and base molding samples in his hand. EVO Real Estate Group President Dana Moskowitz wants his input on the color scheme for the company’s new offices. He says Ms. Moskowitz has better taste than him, but she wants him to weigh in on the color scheme anyway. He is her father after all.

In the end, he agrees with Ms. Moskowitz: White walls and light gray tones (including gray base) with blue accents are the way to go. Read More

Relocation

EVO Moving to Bigger Digs on West 40th Street

1430 Broadway

Come the end of April, EVO Real Estate Group will be operating out of bigger offices on the southeast corner of 40th Street and Broadway, in a move out of what was Winoker Realty‘s offices. The company is currently picking out its carpet and base molding colors.

The new 13,350-square-foot space, spanning the entire 20th floor of 1430 Broadway, was selected for a number of reasons. One is that EVO CEO Ira Fishman knew the building, having worked in it while at Newmark Knight Frank (which merged with Grubb and Ellis in 2012 and became Newmark Grubb Knight Frank) from 1994 to 1997. Also, the space, Mr. Fishman said, is “ideally laid out for us.” Read More

Lease Beat

Sleepy’s to Bed Down on 34th Street

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Mattress retailer Sleepy’s will open its ninth Manhattan location later this year after signing a 15-year, 8,500-square-foot lease for the second floor at 45 West 34th Street. Asking rent was $90 per square foot.

“The second floor was really the floor we were focusing on to get a retailer,” said Dana Moskowitz, president of EVO Real Estate Group, which represented the landlord, 34th Street Commercial Properties, in the deal. “It has excellent window exposure along 34th Street and I think that is what attracted Sleepy’s.” Read More

Cover Story

The Landlord’s Market: Midtown South’s Uphill Climb

Gas Odor Investigated In New York City

Midtown South is starting to look a little like Downtown North.

In the latest sign of the evolution of Manhattan’s former no-man’s land between Midtown and Downtown into the hottest office submarket in the U.S., Cushman & Wakefield last week noted a migration of financial firms into Midtown South and a corresponding overflow of technology and media firms into the Financial District over the past 10 years.

“We’ve never seen such an intertwining of the Midtown South market and Downtown,” Andrew Peretz, executive vice president at C&W, said in an interview. Read More

Acquisitions

Real Estate Principals Acquire Winoker Realty Company

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Less than a year after Winoker Realty President David Winoker died in a parachuting accident, a group of four New York real estate principals has acquired the firm, it was announced today.

Business partners Ira Fishman and Dana Moskowitz, both of ID Real Estate Partners, are joining in the venture with Nathan Halegua and Josh Halegua of Jonis Realty and Citi-Urban Management.

Mr. Fishman was formerly part of the Winoker Realty team, from 1998 to 2008, and was one of Mr. Winoker’s partners for seven years of his tenure there Read More