Film Services Company Re-Ups at 729 Seventh Avenue in Times Square



A post-production and screening services company has signed a one-year renewal at Himmel+Meringoff Properties 729 Seventh Avenue between West 48th and West 49th Streets.

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Magno Sound will occupy the second floor of the building, or 11,200 square feet, through November 2017, according to CoStar Group. The company has leased at the 17-story building since 2012.

Asking rent in the renewal was $58 per square foot, CoStar indicates.

Through a spokeswoman, Himmel+Meringoff Principal Leslie Wohlman Himmel said: “Himmel + Meringoff is pleased to have Magno Sound continue its tenancy at 729 Seventh Avenue.” She declined to comment further on the transaction.

Jason Vacker and David Cohen of Himmel+Meringoff represented the landlord in-house. It wasn’t immediately clear who represented the tenant.

Film and production companies are no stranger to the 164,000-square-property, formerly the headquarters for United Artists.

The Actor’s Fund, which provides services to talent working in theater and film, occupies three floors at the property for 33,600 square feet. It recently expanded by about 9,600 square feet on the 12th floor, which will be used for healthcare services, as Commercial Observer reported in August. Playbill, the maker of play programs, signed a deal in April to move its headquarters into 11,200 square feet on the property’s fourth floor.

The landlord recently renovated the 101-year-old property’s lobby, which was redesigned by Dan Shannon of MdeAS Architects. In a February interview with CO, Himmel said the lobby schematic was supposed to be for 1460 Broadway, but anchor tenant WeWork wanted to do its own design. So the landlord brought his plan to 729 Seventh Avenue, and Shannon folded in some of the property’s cinematic history.