Playbill Brings Its Signature Theater Programs to New HQ
Lauren Elkies Schram April 19, 2016, 1:10 p.m.
The folks who produce the yellow-bannered programs given out at most theater performances are moving a bit north along Seventh Avenue.
Playbill will relocate its headquarters to 11,200 square feet at 729 Seventh Avenue between West 48th and West 49th Streets, amassing the entire fourth floor of the 165,000-square-foot building, according to a press release from the landlord, Himmel + Meringoff Properties.
Once the headquarters of United Artists, the building’s tenants include The Actors Fund of America, Key Brand Entertainment, Magno Sound and the Broadway League.
Playbill will move from 525 Seventh Avenue between West 38th and West 39th Streets. The asking rent at 729 Seventh Avenue is in the mid-$60s per square foot, according to the New York Post, which first reported news of the move.
Savills Studley’s Jarod Stern and John Harte represented Playbill in the deal and Jason Vacker and David Cohen worked on behalf of the landlord in-house.
The 17-story building at 729 Seventh Avenue will undergo renovations starting this month, bringing a new lobby and entrance designed by MdeAs Architects.
“Playbill is the ideal addition to our thriving creative and entertainment industry cast of tenants at 729 Seventh Avenue,” Leslie Himmel, a principal of Himmel + Meringoff, said in prepared remarks. “When you think of Broadway and the theater, you think of Playbill. It is the quintessential Broadway brand, and we are thrilled to have them in our building.”
Spokespeople for Savills Studley didn’t immediately respond to a request for comment.