Real Estate Tech

Winick Establishes Location Analytics Department [Updated]

Kenneth Hochhauser.

Winick Realty Group has started a location analytics department, meeting customer demand for empirical evidence in decision making, Commercial Observer has learned.

In addition to standard demographics from the U.S. Census Bureau, Winick is using other public databases such as Metropolitan Transportation Authority ridership data and PLUTO data on ownership as well as private sources like Facebook, Twitter and Foursquare, said Kenneth Hochhauser, who is heading up the two-person department. Read More

Assignments

Columbia Hires Winick Team to Market Rare Retail Space Near Seinfeld Diner

card

Columbia University has hired a team from Winick Realty Group to market 1,690 square feet of retail space at 2884 Broadway, The Commercial Observer has learned.

Winick Executive Vice President Kenneth Hochhauser, Director Michael Gleicher and associate David Lawford will represent the Ivy League University as it seeks a retail tenant to replace Card-O-Matic, a stationery and novelty shop. The lot, with 1,240 square feet of ground floor and 450 square feet of basement space, is on Broadway between 112th and 113th Streets, near the campus’s main entrance gate.

It’s also two doors down from Tom’s Restaurant, the greasy spoon made famous when Seinfeld used its wraparound neon sign in exterior shots. Read More

Lease Beat

Winick Realty Group Selected to Lease One New York Plaza Retail Concourse

One New York Plaza

Winick Realty Group has been selected by Brookfield Office Properties to exclusively market 40,000 square feet of vacant sub-level retail space at One New York Plaza.

The space, damaged during Hurricane Sandy and slated to be rebuilt and repositioned, makes up the concourse level of the 2.6-million-square-foot Class A tower, with entryways on Whitehall, Broad and Water Streets. Read More

Power Broker

A Metric Mind: With Data Analysis the Norm, Winick Realty Looks to Kenneth Hochhauser for the “Secret Sauce”

Kenneth Hochhauser.

Years before Chipotle Mexican Grill became a calorie-packed part of Midtown’s daily diet, the burrito maker was mapping a path into the New York City marketplace.

In 2002, after launching in Washington D.C. and other suburban markets, Chipotle turned to Kenneth Hochhauser and Jeffrey Roseman, who subsequently turned to internal data accumulated by the former Newmark Knight Frank to determine an ideal location for Chipotle’s flagship store in New York City.

“They understood their business model, in that the bulk of their business came during lunch, so we focused on where the heaviest lunch concentration would have been,” recalled Mr. Hochhauser.

Now an executive vice president with the Winick Realty Group, Mr. Hochhauser, 45, recalled his days at Newmark Knight Frank pairing data with Chipotle’s own statistical analysis to determine where best to expand the brand. And considering his knowledge of Geographic Information Systems—a complicated theory used to better understand patterns and trends—Mr. Hochhauser found what he was looking for. Read More