Wellness Chain Hydra Studios Plans Flagship at 120 Wall Street
By Rebecca Baird-Remba February 6, 2020 2:59 pm
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Hydra Studios, a new membership-based wellness chain that offers nap suites, showers and meditation rooms, is opening its first standalone location at 120 Wall Street in the Financial District, according to landlord Silverstein Properties.
The company opened its first outpost in June as part of a Convene location at RXR Realty’s 530 Fifth Avenue, where it provides fitness classes and wellness amenities to Convene members. At 120 Wall Street, Hydra will occupy a ground-floor space that includes rainfall showers, steam rooms, an infrared sauna, personal vanity stations, lockers, private bookable nap and meditation rooms and towel service. There will also be a “wellness showroom” with fitness, meditation and community events.
Hydra recently inked a 10-year lease for the 4,220-square-foot storefront, for which Silverstein declined to disclose the asking rent.
Marie Kloor, the co-founder and CEO of Hydra, said her team is about to begin construction on the space and hopes to open in June.
“We’re creating a network of what we call wellness studios,” said Kloor. “We try to bring the most in-demand wellness amenities to where people spend most of their day, to try and make the office feel more like home.”
She added that the fitness programming will include Peloton bikes, yoga and other kinds of higher intensity classes, depending on what members request. “I do think Wall street and the Financial District is pretty underserved” by fitness studios, said Kloor. Her aim is to provide upscale wellness amenities “in a smaller footprint than a traditional gym.”
A Silverstein spokeswoman said that Hydra is “still working out pricing but are planning on discounting membership” to employees of companies in the building. Other tenants at 120 Wall Street include ad agency Droga5, The Foundation for Aids Research (aka amfAR), women’s leadership nonprofit Catalyst and LGBTQ civil rights organization Lambda Legal.
Lisa Bevacqua, a Silverstein executive vice president, said in a statement that Hydra was “in keeping with Silverstein Properties’ mission to provide hospitality-focused programming that integrates seamlessly into our tenants’ work routine.”
Harlan Strader III handled the deal in-house for Silverstein, while Jamie Weiner of Manhattes Group represented Hydra Studios.
“I think it’s a great concept, and I think it’s going to do really well in that neighborhood,” said Weiner.
