Lucky Brand to Open First Staten Island Location in Empire Outlets

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Denim retailer Lucky Brand is heading to the under-construction outlet mall on Staten Island’s waterfront, Commercial Observer has learned.

SEE ALSO: Footwear Brand Johnston & Murphy Opening Outpost in SI’s Empire Outlets

Lucky Brand signed a 10-year lease for a 4,912-square-foot outpost in BFC Partners’ nearly 1.1-million-square-foot Empire Outlets projects in St. George, the retailer’s first store in Staten Island, a spokesman for the developer said. The spokesman would not provide the asking rent in the deal, but a source told CO the average asking rent in the development is $125 per square foot.

The Los Angeles-based retailer plans to open when Empire Outlets does in May.

“Lucky Brand is a part of the very fabric of American fashion, with nearly three decades of innovative, personalized design,” Joseph Ferrara, a principal at BFC Partners, said in a  statement. “We are very excited to welcome them to Empire Outlets and we know that their addition to our lineup solidifies our status as New York’s can’t-miss shopping center.”

BFC Partners was represented by Casandra PropertiesJames Prendamano while Lucky Brand handled it in-house. Prendamano said in a statement that Lucky was an “authentic” brand that will be “a tremendous addition” to Empire Outlets.

The $350 million Empire Outlets project is on a former parking lot adjacent to the St. George Ferry Terminal to build an outlet mall with 100 stores, a hotel and a 1,250-space parking garage. Developers have already inked deals with brands like Nordstrom Rack, Jockey, Brooks Brothers and Levi’s. The project will also have eateries like Shake Shack, Artichoke Basille’s Pizza and the food hall MRKTPL.

BFC broke ground on the project in 2015 and had its opening date pushed back five times over the years. Earlier this month, BFC delayed the opening to May 15 from April 18 to give retailers enough time to finish their buildouts for the grand opening, as CO previously reported.

Empire Outlets was originally set to rise above the planned New York Wheel attraction—which aimed to be the largest Ferris wheel in the world—but developers New York Wheel LLC official killed the 630-foot-tall observation wheel in October 2018.