Convene to Bring Social Events to New 28K-SF Space at 75 Rock

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On-demand meeting space provider Convene has signed a 28,232-square-foot lease at RXR Realty’s 75 Rockefeller Plaza for a new location, Commercial Observer can first report.

The space will be the company’s third in an RXR building—as Convene has outposts in 237 Park Avenue and 32 Old Slip—and will be a sort of social “work club,” featuring a range of culinary experiences and cultural programming, according to information provided by Convene.

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The new location will open in May, according to a spokeswoman, who declined to provide the terms of the deal. The company’s largest location at 101 Greenwich Street, which is expected to open next month, will also have events and a kitchen, as CO previously reported.

3 boardroom low1 Convene to Bring Social Events to New 28K SF Space at 75 Rock
A boardroom for on-demand conference room requirments.

“RXR is excited to collaborate with Convene to develop this innovative concept at 75 Rockefeller and provide a level of services and amenities that is truly unique for Class A office product,” William Elder, the executive vice president and managing director of RXR, said in prepared remarks. “It will establish a new benchmark for an in-building, five-star service experience combined with boutique hospitality appeal that our existing and future tenants will not find anywhere else.”

Convene will occupy space on the 31st and 32nd floors of the 33-story building, which is located on West 51st Street between Fifth Avenue and Avenue of the Americas. The tower recently underwent a $150 million renovation. It was not immediately clear which brokers handled the deal for either side.

The new Convene digs will offer meeting and event space, and collaborative working and common areas. A restaurant serving breakfast, lunch and dinner prepared by Convene’s chefs, will be available all day. There’ll also be a cocktail bar with a barista. And there’ll be a segment for hosting art, music, wellness, culinary and business events.

“Our collaboration will bring a new level of choice and flexibility to the workplace by offering the latest amenities, the best hospitality services and an extensive collection of unique cuisine options to tenants at 75 Rock,” Ryan Simonetti, the CEO and co-founder of Convene, said in a statement.

The new digs at 75 Rockefeller will be Convene’s 12 location in New York City. The company has also established key partnerships with other large landlords, such as Durst Organization and Brookfield (BN) Property Partners, as CO reported last year.