Afro-Latin Concert Venue S.O.B.’s Stays Put on Varick Street

reprints


Live music venue S.O.B.’s — also known as Sounds of Brazil — will keep playing the hits in Hudson Square.

S.O.B.’s, which specializes in hip-hop, R&B, Latin and Caribbean music, inked a three-year lease extension on its 7,548-square-foot space at 200 Varick Street, according to landlord GFP Real Estate. The venue pre-emptively extended its lease, which had seven years remaining, so the lease’s end date would coincide with its 50-year anniversary. 

SEE ALSO: Polsinelli Law Firm Expands at 600 Third Avenue in Murray Hill

Founded in 1982, S.O.B.’s has hosted Latin legends like Tito Puente, Marc Anthony and Celia Cruz, and more contemporary pop stars like Drake, Kendrick Lamar and Cardi B have also graced its stage. 

Jeffrey Gural and Rhonda Singer handled the deal in-house for GFP and represented the tenant. 

“Privately owned entertainment venues like S.O.B.’s are vital to New York’s recovery and longevity as a cultural destination,” said Gural. “As a landlord that works closely with countless nonprofits and entertainment- and theater-related organizations, we are proud to be a part of that effort.”

Earlier this year, GFP renovated the lobby of the building at the corner of Varick and West Houston streets, adding a living green wall. Other tenants in the 12-story, 490,000-square-foot property include Omnicom Group, Film Forum, Reservoir Media and AHRC New York City

Rebecca Baird-Remba can be reached at rbairdremba@commercialobserver.com.