WeWork Imminently Opening Retail Space at 902 Broadway [Updated]

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Coworking giant WeWork is putting the finishing touches on its second retail space, Commercial Observer found out at the International Council of Shopping Centers’ New York Deal Making conference.

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The new digs, called Made by We, span 7,460 square feet (5,300 square feet on the ground and 2,160 square feet on the mezzanine) at the Rosen family’s 902 Broadway, a 20-story office building between East 20th and East 21st Streets. It is the former home of furniture store Jennifer Convertibles. Creative merchandise lined the shelves at the front, and people were working at desks in the back of the space as of this morning, but a WeWorker inside said the opening date is “TBD.” 

Available in the space is on-demand—by the minute or the day—workspace, a Bluestone Lane café in the front and merchandise for sale by WeWork members as well as events.

In the summer, WeWork debuted its retail space WeMrkt at 205 Hudson Street in Tribeca, selling curated products created by WeWork members, as CO reported at the time. WeMrkt is only accessible to WeWork members, employees and their guests, a company spokesman indicated then, but the Flatiron District store is open to the public.

20181206 104227 WeWork Imminently Opening Retail Space at 902 Broadway [Updated]
The windows of the new WeWork space at 902 Broadway are papered up and Jennifer Convertibles signage is still visible. Photo: Lauren Elkies Schram

A spokeswoman for the Rosen family said they were unavailable for comment and a spokeswoman for WeWork declined to comment.

The building is home to architecture firm MKDAIMAX, developer Phipps Houses Group, law firm Fenwick & West and tech class provider General Assembly. In October, the landlord announced that ticket seller SeatGeek will leave 27,000 square feet at 400 Lafayette Street in Noho for 72,800 square feet at 902 Broadway in June 2019, CO previously reported. Asking rent in the SeatGeek deal was in the low $70s per square foot, according to The New York Post.

Update: This story has been edited to reflect the name of the space, the fact it’s open to the public and its particular offerings.