Convene Opening Latest Amenity Center at Fisher Brothers’ 605 Third Avenue

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Event and meeting space provider Convene will open its latest office tenant amenity center at Fisher Brothers605 Third Avenue in Midtown East, Commercial Observer has learned.

Convene signed a 10-year lease for the entire 28,612-square-foot seventh floor at the 44-story, 1.1-million-square-foot building between West 39th and West 40th Streets, according to sources with knowledge of the transaction.

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The company will design and operate an amenity space featuring a café and outdoor terrace, as well as meeting and conference spaces and event areas that can accommodate gatherings and receptions. The facility, Convene’s first at a Fisher Brothers-owned property, is expected to open early next year.

Michael Burke, Convene’s vice president of real estate and development, said in a statement that the amenity center will look to “go far beyond the conventional office environment, and bring an entirely new level of choice and flexibility to employees in the building.”

“Today’s tenants demand office environments that are highly amenitized, incorporate the latest technology and provide vibrant settings that promote collaboration,” Fisher Brothers Partner Winston Fisher added in a statement. “By working with Convene, we are elevating our level of service and enhancing the experience of our tenants.”

The deal is Convene’s latest partnership with a major Manhattan landlord seeking to bolster the amenity offerings at its properties. The company has already developed relationships with the likes of the Durst Organization, one of its investors, for facilities at 1 World Trade Center, 117 West 46th Street and, most recently, 4 Times Square, where it is operating 20,000 square feet of meeting and conference spaces on a new amenity floor. Convene has also reached agreements with RXR Realty for spaces at 32 Old Slip, 237 Park Avenue and 75 Rockefeller Plaza, the latter where it recently agreed to take more than 28,000 square feet.

Asking rent in the lease at 605 Third Avenue was not immediately clear. CBRE (CBRE)’s Rocco Laginestra and Jared Freede represented Convene, while Marc Packman and Clark Briffel represented Fisher Brothers in-house. Representatives for CBRE did not immediately return a request for comment.

Fisher Brothers recently completed a $25 million capital improvement program at the 1963 office tower, which include a revamped building entrance and lobby designed by the Rockwell Group. Office tenants at the property include Spanish-language broadcaster Univision, construction and engineering giant AECOM, the United Nations Population Fund and business publishing and events company Informa.