Premier Equities Sells NoMad Office HQ at 1151 Broadway for $29M
By Emily Davis April 29, 2026 1:45 pm
reprints
Premier Equities, through the entity Premier 1151-1153 Broadway, has offloaded the office and retail building 1151 Broadway for $29.2 million, according to city records made public Tuesday.
The New York-based private real estate investment firm founded by Yaron Jacobi and Uzi Ben Abraham lists its own office address inside the four-story building, situated along a prime retail corridor between West 26th and West 27th streets. The building’s new owner, ISL 1151, is a foreign limited liability company registered in Delaware. The LLC is tied to Imperial Sterling, PincusCo reported.
The sale was followed by a mortgage agreement between ISL 1151 and J.P. Morgan Chase that consolidated prior mortgages at the property into a single, modified amount of $12 million.
Premier Equities purchased the building — also known as 1151-1153 Broadway — in 2014 for $11.25 million, according to city records.
Meridian Capital Group‘s Brian Flax arranged the financing for the new deal. It’s unclear whether Premier Equities intends to remain in the building as a tenant.
The circa-1930 building contains six commercial units across 10,662 square feet, according to city tax records. Coffee shop Pura Vida Miami occupies its ground-floor retail space. The location falls within the boundaries of the New York City Department of Transportation’s Broadway Vision program, which transformed the street into a pedestrian plaza with two-way bike lanes.
The sale, dated April 23, follows Premier Equities’ $31.6 million purchase of 1220 Broadway in Koreatown in late February. Its other portfolio acquisitions in recent years included the retail portion of 200 East 59th Street in Midtown East and a retail property at 3909-3911 Main Street in Flushing, Queens. The firm is currently facing a foreclosure alongside partner Thor Equities at 25-27 Mercer Street in SoHo.
Premier Equities did not immediately respond to a request for comment. ISL 1151 could not be reached for comment.
Emily Davis can be reached at edavis@commercialobserver.com.
