La Sirena Events Leases 23K SF at 25 Kent Avenue

Room 11 Hospitality is establishing its third venture in New York City at Rubenstein Partners’ 25 Kent Avenue on the Brooklyn waterfront, Commercial Observer has learned.

Room 11 signed a 15-year, 23,000-square-foot lease on the fourth floor for its event and catering venture known as La Sirena Events, which will operate under the name Vesper starting in spring 2025, according to Rubenstein.

“We envision [it] to be not just a venue, but a commitment to shaping the narrative of celebrations and milestones for years to come,” Joey Torres, founder and director of Room 11, said in a statement. 

Asking rent for the office portion of the building is between $75 and $85 per square foot, according to the landlord.

Room 11 also operates Box House Events at 77 Box Street and Madre at 214 Franklin Street in neighboring Greenpoint.

It’s new home will be in the Williamsburg building developed by Rubenstein and Heritage Equity Partners and completed in 2020. It’s branded as a maker space with tenants from fashion brands like Kith to bath house Othership.

Sam Seiler and Whitten Morris of JLL (JLL) negotiated on behalf of the landlord while the tenant was represented by Seiler and Joseph Sipala, also of JLL. 

“After an extensive search of the Brooklyn market, Vesper selected 25 Kent as the ultimate destination to scale their business,” Seiler said in a statement. “The building’s cutting-edge architecture, inspiring Manhattan skyline and East River views, and authentic Brooklyn vibe perfectly aligned with their future vision.”

The 511,000-square-foot 25 Kent was designed by HWKN Architecture and Gensler as an office building but with a specific focus on light manufacturing industries.

Other tenants in the building include coworking firm Mindspace and Rad Power Bikes.

Update: This story has been updated to include a statement from Sam Seiler.

Mark Hallum can be reached at mhallum@commercialobserver.com.