Rihanna’s Savage X Fenty and Lululemon to Open at Miami Worldcenter


Miami Worldcenter, the 27-acre megadevelopment in the center of Miami, has lined up a slew of national retail tenants, the project’s master developer announced.

Rihanna’s lingerie brand Savage X Fenty will be taking 3,000 square feet at the base of the Paramount project, a 60-story residential tower that Royal Palm CompaniesDan Kodsi, Art Falcone and Nitin Motwani completed in 2019. 

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Founded in 2018 as a partnership with luxury giant LVMH, Savage X Fenty first launched online, but this year has been making a foray into brick-and-mortar retail, opening stores in Las Vegas, Houston, Philadelphia and Los Angeles. 

Also on the ground floor of the Paramount skyscraper, Posman Books will occupy nearly 2,000 square feet. The book retailer now operates five locations on the East Coast, including one inside New York’s Chelsea Market and another on Boston’s Newbury Street.

Global athletic apparel retailer Lululemon will open a 3,815-square-foot store fronting Miami Worldcenter’s pedestrian promenade along Northeast Seventh Street and the World Square Plaza

Iconic eyewear brand Ray-Ban will join Lululemon in occupying nearly 2,000 square feet of space along the promenade. The brand, owned by Italian eyewear giant Luxottica Group, already has two Miami stores, in Wynwood and on Lincoln Road.  

All four stores are expected to open in 2023. Aracibo Quintana and Marty Arrivo of Acre, who represented Lululemon, did not immediately respond to a request for comment. All the other deals were done directly with the landlords, Royal Palm Companies and Miami Worldcenter Associates, the development’s master developers, which includes CIM Group, Art Falcone, and Nitin Motwani.

Miami Worldcenter, one of the largest private development projects in the country, will house about 300,000 square feet of retail space, including a mall dubbed the Jewel Box. Several high-profile developers, including the Related Group, The Witkoff Group and Naftali Group, are developing residential and mixed-use towers within its borders. 

The newest retail tenants will join beauty retailer Sephora and electric car manufacturer Lucid Motors. Other tenants include sports bar Sports & Social, bowling operator Bowlero, as well as restaurants Brasserie Laurel, El Vecino, and Chicago’s Maple & Ash and etta restaurants.

Los Angeles-based CIM Group and Miami-based The Comras Company are leading the development’s retail leasing. A representative for the master development declined to comment about its retail asking rent and the length of each lease.

Correction: The Paramount tower was developed by Dan Kodsi, CEO of Royal Palm Companies, Art Falcone and Nitin Motwani — not Royal Palm Companies as originally reported. 

Julia Echikson can be reached at jechikson@commercialobserver.com