Active Design Advisors Lands $3.5M Strategic Capital Investment From RET Ventures, Kilroy Realty


Active Design Advisors Inc. (Adai) has secured a strategic capital investment led by real estate technology fund RET Ventures with additional investment from Kilroy Realty, Commercial Observer can first report. 

RET’s investment comes from its RET Ventures ESG Fund called Housing Impact Fund, which was raised primarily from multifamily owners. 

SEE ALSO: Proptech Startup Mezo Closes $6 Million Seed Round Funding

Adai — the sole operator of healthy building certification system Fitwel will use the funding round for the implementation of evidenced-based, healthy building strategies to improve both health outcomes and real estate bottom lines across the global real estate sector. Additionally, Adai plans to enhance its tech platform for ease of use and increase its ability to generate benchmark data to underpin operational value creation, according to a release. 

“We created a new entity really specifically so that we could go out and raise investment dollars,” Joanna Frank, president and CEO of Adai, said. “We are seeing a really rapid increase in demand from the real estate industry for standards and for certification and for data around and how to prioritize the people-perspective of real estate and realize the full potential value of having a health-promoting environment.”

In 2021, there was a 325 percent increase in the total number of Fitwel certifications and a 288 percent increase in certified square feet since last year. Leading companies that have implemented Fitwel strategies include Boston Properties, Harrison Street, Oracle, Nike, Gensler and Meta, according to usage data from the Fitwel platform. 

“On behalf of our Housing Impact Fund we are committed to pursuing technologies that enhance building health and sustainability, and Fitwel’s ability to improve the resident and tenant experience in commercial and multifamily properties makes this an ideal investment for us,” said Christopher Yip, partner at RET Ventures, in a release. “As a certification system developed with the CDC, the Fitwel platform has the rigorous scientific backing to deliver true value to building owners, whose tenants are increasingly prioritizing health as an amenity.”

“As a demonstrated leader in sustainable commercial real estate, we will continue to bring an ambitious approach to health and wellness in building design and operation,” said Sarah King, senior vice president of sustainability at Kilroy Realty. “We expect this to become a staple for best-in-class commercial buildings. Kilroy is proud to support Adai as they work towards scaling up the use and recognition of the Fitwel platform.” 

Emily Fu can be reached at