WundaBar Pilates Opening First New Jersey Location at 65 Bay Street


California-based fitness chain WundaBar Pilates will open its first location outside of New York City and California in a 1,200-square-foot space at the 53-story, luxury rental tower 65 Bay Street in Jersey City, N.J.

The lease, which was signed last week, is for five years with a five-year option to renew, according to Meridian Retail Leasing’s Kevin Bisconti, who represented the tenant. Asking rent was $65 per square foot, and the pilates studio will join two other fitness centers at landlord Kushner Companies’ tower — a CycleBar and an F45 Training gym.

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(Disclosure: Joseph Meyer, chairman of Observer Media, owner of Commercial Observer, is married to Nicole Kushner Meyer, a principal at Kushner Companies.)

A big reason why Wundabar was attracted to the area was because of the residential density,” said RAE Leasing’s Max Swerdloff, who represented the landlord in-house in the deal.

The retail space in the residential tower — located near the Hudson River — is also home to coffee shop Maggie’s Farm Espresso and a CVS.

WundaBar Pilates has three locations in New York City and six in California, Bisconti told CO. “They’re excited now to expand into a new market and bring their style of pilates,” he said.