Cloudflare to Relocate to Herald Square

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The internet service provider Cloudflare, currently en route to an IPO, is heading north. 

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The San Francisco-based company signed a three-year lease for 7,049 square feet at HSP Real Estate Group’s 251 West 30th Street, between Seventh and Eighth Avenues, in Herald Square. 

They will occupy the top floor of the 16-story building, which has a floor plate of 4,800 square feet, and a portion of the 15th floor. The asking rent was $64 per square foot, according to information from HSP.

Cloudflare plans to relocate from its current offices at 33 Irving Place in the Flatiron District in early 2020. 

HSP’s John Monaco represented the landlord in-house, together with Newmark Knight Frank’s Billy Cohen and Jared Winter; JLL’s Sam Seiler represented Cloudflare. 

HSP, a member of NAI Global, bought the Herald Square property in 2016, and upgraded the prewar building. Other recent tenants include Jupiter Intelligence, flex-space provider Primary, and architecture firm GreenbergFarrow, as Commercial Observer reported

Cloudflare, founded in 2009, filed for a $385 million IPO earlier this week, setting a price range that could value it at up to $3.5 billion. 

In addition to its offices in San Francisco and in New York, the company has outposts in Washington, D.C., London, Sidney, Beijing, and Singapore, among other locations.