Marketing Firm Zeta Signs 23K-SF Lease at 3 Park Avenue


Zeta International Holdings has signed a 10-year lease at Cohen Brothers Realty3 Park Avenue, Commercial Observer has learned.

Zeta, a marketing firm, will occupy the entire 33rd floor of the Midtown South office tower, for a total of 23,000 square feet. The building, which is located at the corner of Park Avenue and East 34th Street, is undergoing a $30 million makeover, CO previously reported.

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“The central location, directly between Grand Central [Terminal] and Penn Station made it attractive to a great business like Zeta, and all the other tenants in the building,” said Marc Horowitz, the national director of office leasing at Cohen Brothers.

Michael Mathias of Savills Studley represented Zeta in the deal and Horowitz negotiated on behalf of the landlord in-house. Asking rents for the floor were $75 per rentable square foot, per Horowitz.

Office tenants at the property include publisher Houghton Mifflin Harcourt and Major League Gaming, and its street-level retail is home to New York Sports Club, Starbucks Coffee and Le Pain Quotidien

The 1975-era building is undergoing a renovation will include both an exterior facade redesign by Pelli Clarke Pelli, and a lobby makeover by AREA.

Savills Studley did not respond to a request for comment.