Video: Pop Damn! How Pop-Ups Are a Year-Long Phenomenon

Fancy stores like L.A.'s Vrai & Oro see the pop-up as their entree into New York retail

reprints


It’s not just for the holiday season. Love ’em or hate ’em, pop-ups are here to stay. Retail Details looks at why they’re advantageous for tenants and landlords. We check in with Los Angeles’ jewelry retailer Vrai & Oro as they build out a space that they got on Mott Street via Appear Here.

SEE ALSO: Rock ‘n’ Retail: As the Rockaways Roar Back, the Retail Market Isn’t Far Behind