Video: Pop Damn! How Pop-Ups Are a Year-Long Phenomenon
Fancy stores like L.A.'s Vrai & Oro see the pop-up as their entree into New York retail
By The Editors January 10, 2018 12:12 pm
reprintsIt’s not just for the holiday season. Love ’em or hate ’em, pop-ups are here to stay. Retail Details looks at why they’re advantageous for tenants and landlords. We check in with Los Angeles’ jewelry retailer Vrai & Oro as they build out a space that they got on Mott Street via Appear Here.
[youtube https://www.youtube.com/watch?v=U-Yqb-XwMp0?rel=0&w=760&h=420%5D
252 Mott Street, 430 West Broadway, 503 Broadway, Appear Here, Brookfield Property Partners, Candlepower By Yankee Candle, Crown Retail Services, Cushman & Wakefield, Eastern Consoldiated, Empire State Realty Trust, Fred Posniak, Gene Spiegelman, Mark Kostic, Mohamed Haouache, Newmark Knight Frank, Robin Abrams, Salvatore Ferrigno, Squishable, Storefront, Virginia Pittarelli, Vrai & Oro