Video: Pop Damn! How Pop-Ups Are a Year-Long Phenomenon

Fancy stores like L.A.'s Vrai & Oro see the pop-up as their entree into New York retail

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It’s not just for the holiday season. Love ’em or hate ’em, pop-ups are here to stay. Retail Details looks at why they’re advantageous for tenants and landlords. We check in with Los Angeles’ jewelry retailer Vrai & Oro as they build out a space that they got on Mott Street via Appear Here.

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[youtube https://www.youtube.com/watch?v=U-Yqb-XwMp0?rel=0&w=760&h=420%5D