Brazilian Clothing Retailer Takes Noho Retail Space

648 Broadway.
648 Broadway.


Aquamar Rio, a Brazil-based fashion retailer, has inked a 15-year deal for a Noho location, Commercial Observer has learned.

The fashioner will take 8,000 square feet at 648 Broadway between Bleecker and Bond Streets in the neighborhood, according to Lee & Associates. That space is split up evenly with 4,000 square feet on the ground floor and 4,000 square feet on the lower level.

Aquamar Rio is slated to open up near the end of this year or early next year. The 648 Broadway location is the Brazilian company’s second in New York. Its first location is about five blocks away in Soho at 444 Broadway between Howard and Grand Streets.

The asking rent on the ground floor at 648 Broadway was $225 per square foot, according to JP Sutro of Lee & Associates.

“Working with overseas retailers sometimes can be challenging, but this transaction was fluid from beginning to end,” Mr. Sutro said in prepared remarks. “The tenant’s decision to expand its New York footprint at 648 Broadway was an excellent choice, too, especially considering its price points and customer demographics.”

Mr. Sutro represented the landlord, S&M Realty, along with colleague Brad Schwarz. In a press release from Lee & Associates, Mr. Schwarz said Aquamar Rio would be able to tap into shoppers from both New York University and the surrounding Greenwich Village area.

Rick Dana and Gisela Vergara of Douglas Elliman represented Aquamar Rio in the deal.

“It’s exciting to represent Aquamar and oversee their expansion into the New York market,” the brokers said in a joint statement.  

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