New York City-based tech company Fresh Planet has reportedly signed a four-year, 12,500-square-foot lease at PRD Realty’s 19 West 34th Street.
The venture capital-backed startup, which created Song Pop, a music trivia game that lets users send challenges to other users, will more than double its space and more than triple its staff to 80 in this relocation from its offices at 311 West 43rd Street and is slated for a move before year’s end, according to Crain’s.
The company has garnered widespread acclaim for the Song Pop product, with Billboard noting that “this game has a magic formula; we’re not surprised that it’s so popular.”
Forbes said: “People have an emotional response to music and the game successfully connects people around their musical interests… Interestingly, SongPop is driving a tremendous level of traffic to iTunes to buy the songs they heard in the game and the company is collecting an affiliate fee.”
The 13-story, 194,000-square foot property sits across from the Empire State Building.
Hector Rodriguez and Elliot Zelinger of Savitt Partners represented the tenant. The brokers did not immediately return calls seeking comment. In-house broker Scott Domansky, who represented the landlord, PRD Realty, could not be reached for comment.
Investors in Fresh Planet include IDG Ventures, SoftTech VC, Crunch Fund and Kima Ventures.