Until the towers fell, no one particularly loved the World Trade Center. It served as a useful landmark but was otherwise too big, too empty, too cold. Well, except for the underground shopping center, which was one the busiest in the country. Numerous brands had their top grossing stores at the World Trade Center.
Today, retail may be the least obvious part of the redevelopment of ground zero, as the memorial bustles with people, the museum awaits completion and two of the four new towers have already taken their place on the skyline. But shopping will still be an important part of the new World Trade Center just as it was with the old one.