Bob Faith

From higher interest rates to geopolitical upheaval to general economic uncertainty, the market certainly threw out a plethora of challenges last year. But Greystar CEO Bob Faith says his firm weathered the storm with resilience.

“We kept moving forward across all parts of our business,” Faith said. “We took advantage of investment opportunities where they made sense, continued to advance new development starts, and saw strong momentum in our third-party property management platform, which remains a key driver of our performance globally.”

The firm racked up some significant wins across its global platform, including closing its most recent U.S. credit fund at $1.27 billion, well above the original $750 million target. In the United Kingdom, the firm delivered the first set of residences in the 1,600-home rental neighborhood of Pearl Yard Bermondsey, built on the site of a former cookie factory in London. And the company was very active elsewhere in the Commonwealth.

“In Australia, we made a nearly $1 billion student housing acquisition that reflects our conviction of student housing in that market,” Faith said. “At the same time, we continued to move forward with new development starts in key markets and expanded our third-party management footprint.”

Still, 2025 wasn’t exactly a cakewalk, with Greystar seeing an oversupply in some markets, softer transaction volumes, and headwinds when raising capital. The firm persevered.

“We weren’t immune to any of that,” Faith said. “But, as we always do, we stayed focused on what we could control: running our properties well, delivering for our partners, being disciplined in development, and staying ready to move when opportunities appeared.”

Looking ahead to the rest of 2026, Faith says the sky is clear and the wind is at the firm’s back.

“We’re stepping on the gas,” he said. “We just acquired our first two international third-party property management businesses — a major milestone for the global expansion of our service business. At the same time, we’re ramping up actively deploying capital from our flagship fund series in the U.S., Europe and Asia-Pacific at a time we think is really compelling.”