Bob Faith
Founder, chairman and CEO at Greystar
Last year's rank: 6
How’s this for a trifecta? Bob Faith runs the nation’s largest multifamily owner, developer and manager.
On the ownership side, the Charleston, S.C.-based Greystar had 122,545 units under its umbrella at the start of 2025, according to industry lobby the National Multifamily Housing Council. That’s up from 109,341 in 2024. On the development side, Greystar started 8,247 units in 2024.
And, on the management side, well … the numbers are truly bonkers: 946,762 units under management, up from 814,313 in 2024. That puts Greystar more than three times ahead of its nearest competitor in the multifamily management sphere.
Beyond the digits are the deals too numerous to list here. Two recent ones from either side of the empire illustrate the waters in which Faith’s firm swims. This January, Greystar sold a 284-unit project in Palm Beach County, Fla., for $102.4 million, or $360,000 per apartment. The following month, it sold a 718-unit San Diego complex for $309 million, the third-largest multifamily deal in that city’s history.
Greystar also has a number of business lines. Its logistics wing covers more than $1.5 billion of assets under management (AUM) and 13 million-plus square feet under construction or in pre-construction. A student housing wing has more than $17.8 billion of AUM and over 110,000 beds globally. In late 2024, Greystar opened its first apartment complex constructed via its Western Pennsylvania modular factory, a 312-unit, six-building site in the Pittsburgh exurbs.
All of this, of course, comes amid grave market uncertainty, which makes Greystar’s numbers, deals and milestones all the more notable. In a 2024 interview with CO, Faith noted that uncertainty isn’t necessarily scary. That’s especially true in the multifamily market that undergirds so much of the company. Oversupply in some markets in 2024 doesn’t negate a historic housing crunch.
“You’re going to have moments in time where supply gets ahead of demand,” Faith said, “but, if you look at the sort of long-term fundamentals, there’s a lack of housing, really, in every major market in the world.”
