French Perfume Brand Diptyque More Than Doubles NYC Footprint at 16 East 34th Street

Diptyque, the French luxury brand known for its scented candles and perfume, is more than doubling its New York City office footprint in a move to Manhattan’s Murray Hill, Commercial Observer has learned.

The company inked an 18,017-square-foot, full-floor deal at Wohio Holding’s 16 East 34th Street, a newly renovated office and retail building between Madison and Fifth avenues. Diptyque will take up residence on the 22-story tower’s entire 17th floor early next year.

Asking rent for the 10-year deal was not disclosed, but overall office rents in Midtown South averaged $80.73 per square foot in August, according to Cushman & Wakefield data. 

The deal takes Diptyque eastward from its current home base at ATCO Properties & Management’s 240-246 West 35th Street in the Garment District, where it has occupied 8,097 square feet since 2019. 

C&W’s Laurence Carroll represented Diptyque in the relocation, while George Comfort & Sons’ Peter Duncan, Alexander Bermingham and James Donaldson negotiated on behalf of the landlord. George Comfort & Sons is the management representation and leasing agent for 16 East 34th Street.

“As a brand defined by style and luxury, Diptyque’s decision to make 16 East 34th Street its North American headquarters speaks to the tower’s high-end design and hands-on management and service,” Duncan said in a statement..

The 376,000-square-foot Midtown South tower recently underwent a series of renovations, including a new roof deck and an upgraded lobby. Office tenants there include workspace provider Corporate Suites and luggage brand Tumi. 

A spokesperson for C&W declined to comment on the deal, while representatives of Diptyque’s parent company, Manzanita Capital, did not respond to a request for comment.

Emily Davis can be reached at edavis@commercialobserver.com.