L3 Capital Secures 24K SF for Bylt Basics, Zara Flagships in Williamsburg

L3 Capital’s 108 North Sixth Street and 184-192 Bedford Avenue are welcoming two retail flagships to Williamsburg, Brooklyn. 

Men’s apparel brand Bylt Basics has selected 108 North Sixth Street, between Berry Street and Wythe Avenue, to host its first permanent New York City storefront, Commercial Observer has learned, in a bold signal of the retail corridor’s growing retail dominance. Fast fashion retailer Zara also plans to set up shop at L3’s nearby development down the block, 184-192 Bedford Avenue, according to a source familiar with the deals. 

Bylt signed on for 2,085 square feet at 108 North Sixth Street, and Zara’s new digs at 184-192 Bedford Avenue will span 22,060 square feet across three floors, according to the source. Zara will join current tenant Intuit TurboTax at the Bedford Avenue development. The Real Deal first reported the Zara lease. 

Spokespeople for Bylt and Zara did not immediately respond to requests for comment.

L3 Capital was represented in both deals by a Newmark team of Ariel Schuster, Tyler King and Michael Paster, while MCD Retail’s Mitchell Dearman negotiated on behalf of Zara and Bylt. 

Spokespeople for L3 Capital, Newmark and MCD Retail did not respond to requests for comment.

The asking rent for Bylt’s long-term lease was not disclosed, but retail rents inside nearby 184 Bedford Avenue vary from roughly $550 per square foot on the ground floor to $150 per square foot on the second floor.

L3 Capital, a Chicago-based private equity firm, completed the redevelopment of 184-192 Bedford Avenue last year. The vacant, adjacent buildings that previously occupied the lots were demolished in 2022. 

L3 followed a similar playbook at 108-112 North Sixth Street, where it redeveloped three separate lots into a two-story commercial building in 2024. Shoe retailer Rothy’s opened up shop there in 2025, and athletic fashion retailer Vuori has a storefront under construction, according to L3’s website.

The pair of properties are part of a timely portfolio investment by L3. Over the past decade, Williamsburg’s retail corridor has been racking up trendy storefronts and high-end brands once reserved for Manhattan high streets, like luxury perfumer Le Labo and a one-stop-shop Whole Foods and Equinox combo. 

Even the ritziest of retail, leader goods brand Hermes, is establishing its permanent Brooklyn flagship this September at 111 North Sixth Street  –– a former L3 Property snapped up in Empire State Realty Trust (ESRT)’s recent Williamsburg shopping spree. 

L3 has a history of deals in the Brooklyn neighborhood, a key piece in its portfolio of high-end retail in emerging urban submarkets. The firm similarly assembled nearby 127 Kent Avenue, which was sold for development to a Joyland Group joint venture in 2024 and which ESRT also  snapped up as a completed project earlier this year for $46 million.

Emily Davis can be reached at edavis@commercialobserver.com.