SL Green Sells 110 Greene Street to Natora Group for $226M

SL Green Realty’s disposition strategy is now in full swing.

New York City’s largest office real estate investment trust (REIT) announced Wednesday that it has sold 110 Greene Street — a 13-story, 223,000-square-foot Class A office building in Manhattan’s SoHo neighborhood — to Natora Group for $226 million. 

Eastdil Secured Savills’ Gary Phillips, Will Silverman and Carly Shoulberg arranged the sale. 

The Real Deal first reported the news. 

SL Green acquired the property in 2015 for $255 million. 

Commercial Observer reported last summer that SL Green CEO Marc Holliday aimed to sell 110 Greene Street — an office building which is currently home to a Balenciaga store on the ground floor — and 690 Madison Avenue in Lenox Hill — an office owned together with Jeff Sutton’s Wharton Properties — for a combined roughly $300 million. 

CO had previously reported in mid-2020 that SL Green eyed selling 110 Green Street for between $250 million to $300 million. 

Harrison Sitomer, president and chief investment officer of SL Green, said in a statement that SL Green brought the building “to full occupancy at market-leading rents.”

“This transaction further signifies the depth of domestic and international buyers in the market across varying property types,” he added. 

The sale of 110 Greene Street comes on the heels of SL Green announcing in late 2025 that it planned to sell up to $2.5 billion of residential and commercial real estate from its portfolio in the coming months, with at least nine buildings being put on the market. 

Properties the office REIT aims to offload either entirely or partially include 1350 Sixth Avenue, a 600,000-square-foot office building in Midtown; 245 Park Avenue, a 1.7-million-square-foot office that opened in 1967; and 750 Third Avenue, a former office tower in Midtown that is being converted into a nearly 700-unit apartment complex. 

Brian Pascus can be reached at bpascus@commercialobserver.com.