Experience THE 74

Rarely has an opportunity so exceeded its promise. On 74th Street—a legacy block on Manhattan’s Upper East Side—a fresh response to the neighborhood’s age-old sophistication has arrived. Meet the chic new “it” building—meet THE 74. With architecture by Pelli Clarke & Partners and interiors by AD100’s Rafael de Cárdenas, THE 74 offers 41 individual residences ranging from two-bedrooms to five-bedrooms, as well as duplex, full-floor, penthouse, and townhouse opportunities.

The full-floor residences at THE 74 feature maximum privacy and wraparound views. Lofty locations on floors 23 to 30, where ceiling heights top 13 feet, translate to morning light in the bedrooms, sunsets from the spacious kitchens, and luminous, all-day exposures for the living areas and artfully contained primary suites. These are interiors where timeless luxuries—soaking tubs, city views, perfectly-scaled collector’s galleries—meet glorious necessities.