Marketing Platform Instant Opens First NYC Office at 53-55 West 21st Street

Australia-based marketing platform Instant is opening its first New York City office in the Flatiron District.

Instant, which focuses on increasing revenue and retention for global brands, has signed a five-year lease for 5,000 square feet at the Moinian Group’s 53-55 West 21st Street, according to tenant broker Nomad Group. Asking rent was $60 per square foot.

The company is headquartered in Sydney, Australia, according to its LinkedIn page.

“It’s always rewarding to help innovative, fast-growing companies like Instant plant roots in New York City, especially in such a dynamic neighborhood like the Flatiron District,” Nomad’s Nicholas Hein, who brokered the deal for the tenant, said in a statement to Commercial Observer.

JLL’s Douglas Regal and Hayley Kaplan represented the landlord. Spokespeople for JLL and Moinian did not immediately respond to requests for comment, while a spokesperson for Instant could not be reached for comment.

It’s unclear when Instant will move into its new space at the building between Fifth Avenue and Avenue of the Americas. The company will join several other tenants at the property, including private equity firm Cobalt Service Partners and French tech firm PlayPlay.

The deals come as part of Moinian’s larger Flatiron District portfolio leasing strategy, in which the landlord offers furnished spaces with shorter, more flexible lease terms, as opposed to traditional, long-term office leases, Ted Koltis, executive vice president for commercial leasing at Moinian, told CO in May 2023.

“As an office owner our goal is to provide a space where tenants can flourish, grow and be successful,” Koltis said at the time. “For us, that also means having them continue on as tenants of The Moinian Group, even when they outgrow a smaller asset.”

Isabelle Durso can be reached at idurso@commercialobserver.com.