Barbershop Booking Software Firm Squire Takes 10K SF at 216 Bowery


Appointment booking software provider Squire Technologies took 10,129 square feet at 216 Bowery for the company’s global headquarters — relocating from the firm’s smaller Brooklyn office.

Squire — which provides software for users to book barbershop and salon appointments — snagged 2,055 square feet of ground-floor retail space and 8,074 square feet of office space on the second through fifth floors of the five-story building, according to a spokesperson from Cushman & Wakefield, which represented the tenant and landlord in the lease. Asking rent was in the $90 to $100 per square foot range for the 10-year deal, which closed on Nov. 1.

“They loved the neighborhood,” said C&W’s David Hoffman, who brokered the deal for the tenant alongside his son, Sam Hoffman. “They loved the fact that they would be the full building occupant. They loved the fact that there is an accessible and recently renovated rooftop deck that they can have access to for their employees and their guests.”

Squire plans to partner with barbershops to occupy the rear of the ground floor retail space on a rotating basis, since the company provides software for hair care companies, David Hoffman said. 

The technology firm plans to move into the more than 100-year-old NoLita building by the middle of next year, according to C&W. 

The Chicago-based private equity firm L3 Capital bought the building for $13 million in 2016 after previous owner Robert Balter put it up for sale in 2015 and renovated the spot, between Prince and Spring streets, according to L3’s website. L3 then sold the property to an unknown buyer in January. C&W declined to disclose the new landlord, and L3 did not respond to requests for comment. 

C&W’s Ethan Silverstein, Greg Kuhlman and Caroline Collins represented the landlord in the office space deal, while Steve Soutendijk, Chris Schwart and Sean Moran handled it for the landlord in the retail transaction.

Celia Young can be reached at