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Proptech Firm VirtualAPT Rebrands as View Labs

Autonomous robotic proptech firm adds web-based conferencing space 360 Meet to its video technology suite


Autonomous robotics and video proptech company VirtualAPT has rebranded as View Labs and has introduced 360 Meet, a synchronized content, web-based conferencing platform.

“360 Meet is designed to eliminate the distractions that happen through lag times and spotty connections and in turn provides for a seamless virtual touring and conferencing experience,” Bryan Colin, co-founder and CEO of the newly minted View Labs, said in a statement. “Our new name, branding, and website reflect the evolution of our products and exponential growth of our customer base and in-house team.”

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View Labs’ conferencing platform was developed in-house by co-founder and Chief Technology Officer Filippo Alimonda, said Colin. The proprietary tech allows users to host virtual tours and review digital content while engaging with contacts in real time.

“We actually invented a way to eliminate latency from video,” Colin said. “Even if I’m watching it in HD quality, it will still play for you in 4K. Anyone that’s doing any sort of collaboration or video sharing or presentations, it’s better for that. It has all the other capabilities voice, video, chat, and screen share but if you’re trying to do a video presentation, it’s just a far better way, because the quality is perfect for everybody.”

Co-founded in 2016, View Labs has 40 employees, and is a provider of video and digital technologies that combine real, mixed-reality and digital worlds. It offers five interconnected products for businesses to collaborate more effectively, create interactive and immersive marketing experiences, increase user engagement, and gain insight into customers. 

View Labs’ fleet of autonomous robots are built and designed in-house and drive the company’s products. Existing ones include digital technologies like View Studios, View AVR and View Innovations, which help businesses create interactive, 360-degree videos and augmented virtual reality. View Labs’ Video Eye serves as an analytics tool that allows creators of video content to track viewer and customer behavior and engagement.

The company serves the real estate, construction, entertainment, retail, hospitality, technology, and enterprise services sectors. Clients include Berkadia, Hilton, Skanska, Starwood (STWD), Ulta Beauty, Greystar, ExtraSpace Storage, CBRE (CBRE), Cushman & Wakefield (CWK), JLL (JLL) and Newmark (NMRK).

Philip Russo can be reached at