Boxing Studio, Rumble, Leases 4K SF at Kushner’s 285 Lafayette Street
Fight TV is on.
Boxing fitness concept, Rumble, will soon be using a storefront in the base of 285 Lafayette Street in SoHo to stream live classes that include fitness routines along with its boxing staples.
Rumble launched its own on-demand and live workout streams with “no machine required” back in February, when gyms were still closed, after first trying out the online route in October 2020 through the app Equinox+, which streams classes from several fitness brands.
To up its own game, Rumble has now signed a new lease for 4,000 square feet on the Mulberry Street side of the landmark property that will be dedicated for use as a RumbleTV studio.
The brand’s current pricing for at-home streaming is $29 per month and $249 per year with a seven-day free trial.
Pre-pandemic, celebrities who attended Rumble’s 45-minute, all-body conditioning classes included Kendall Jenner, Selena Gomez and David Beckham, while Sylvester Stallone is among the company’s investors.
Benjamin Birnbaum of Newmark (NMRK) represented Rumble in the deal and has previously represented Peloton, which is primarily a streaming fitness provider.
The building owner, Kushner, was represented in-house by Nicole Kushner Meyer and Max Swerdloff. (Disclosure: Meyer is married to Commercial Observer Publisher Joseph Meyer.)
“It shows how these retailers are evolving,” Swerdloff said.
Another new retail tenant, HypeClub, an online-only retailer of high-end fashion, recently opened a brick-and-mortar store in the base of the building on the northeast corner of Lafayette and Jersey streets.
Major Food Group also signed a new lease in January, with plans to open a yet-to-be-revealed restaurant concept this fall in the former Chefs Club space that goes through to both Mulberry and Lafayette streets. “They made a commitment at a time when other restaurants were closing,” said Kushner Meyer.
Area asking rents now range from $200 to $300 per foot for ground-floor spaces, with the highest rents in SoHo’s Broadway corridor down 68 percent from their peak in 2020. Asking retail rents in SoHo fell 37 percent year over year, according to the Real Estate Board of New York‘s spring 2021 retail report.