Leases  ·  Office

Advantage Sales & Marketing Takes 20K SF at Club Row Building


National sales firm Advantage Sales & Marketing is consolidating its New York presence at 28 West 44th Street, also known as the Club Row Building, Commercial Observer has learned.

The firm signed two seven-year leases totaling 20,378 square feet at the 22-story Midtown building, located between Fifth and Sixth Avenues, according to information from Newmark (NMRK) Knight Frank, which brokered the deal for the landlord. Advantage will occupy the entire 14th floor, which spans 15,093 square feet, and 5,285 square feet on the ninth floor. Asking rent at the property was $68 per square foot.

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Advantage will be relocating from its existing offices at 360 Lexington Avenue and 1500 Broadway

NKF brokers Andrew Sachs, Tim Gibson, Josh Gosin and Matthew Augarten represented the building’s owner, APF Properties, while Peter Trivelas and Jason Ward of Cushman & Wakefield (CWK) represented the tenant.

APF purchased the prewar building with Prudential in 2011, and invested $9 million in capital improvements to the building, including a restored lobby, an upgraded elevator system, and new windows. The firms plan on opening a tenant amenity space in 2020. 

“Tenant satisfaction is at the forefront of the over 2 million square feet of property we own and manage in New York City and Philadelphia,” said Kenneth Aschendorf of APF Properties in a prepared statement. “We are committed to providing the most dynamic workspaces to our tenants, such as the offerings in The Club Row Building.”