Leases  ·  Office

Health Care Ad Agency Takes Williams Lea Tag Space at 381 Park Avenue South


A health care advertising agency will take over the Park Avenue South space previously occupied by outsourcing firm Williams Lea Tag, Commercial Observer has learned.

21Grams signed a sublease with Williams Lea Tag for its 14,000-square-foot space on a portion of the fifth floor of 381 Park Avenue South between East 26th and East 27th Streets, according to owner ATCO Properties & Management. When the sublease ends in April 2020, 21Grams will enter into a one-year direct lease with ATCO for the space, the landlord said.

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The health care company will ditch its offices at 437 Fifth Avenue between East 38th and East 39th Streets for 381 Park Avenue South in June, a spokeswoman for ATCO said.

Michael Pinney of Signature Partners handled the deal for 21Grams while ATCO Brokerage ServicesWilliam Carr, Peter Goldich and John Cinosky represented the landlord. Pinney did not immediately respond to a request for comment. It’s unclear if William Lea Tag had any brokers in the deal.

The U.K.-based Williams Tea Lag first leased its space at 381 Park Avenue South in 2014 but signed a lease in November 2018 to move to a full floor in The New York Times Building at 620 Eighth Avenue, as CO previously reported.

ATCO also recently inked a 2,954-square-foot deal with production company 386 Third Owners and leased 1,842 square feet to Forefront Communication Group in the 16-story building, bringing the property to 95 percent leased, the landlord said.

“The swift lease-up of 381 Park Avenue South is a key indication of the strength of our location and the quality of our building,” Kate Hemmerdinger Goodman, a co-president at ATCO, said in a statement.

Asking rents in the deals were between $62 to $65 per square feet.