Stay Tuned: Why Non-hotel Retailers Are Diving Into Hospitality


As retailers look to diversify, engage in community building and be experiential, some brands like Equinox, Restoration Hardware and Shinola are getting into the hospitality business.

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Commercial Observer talked with Equinox’s Jeffrey Weinhaus on the company’s hotel coming to Hudson Yards and Andrew Leber of Bedrock on the Shinola hotel soon to open in Detroit. In addition, we spoke with retail pro Peter Braus of Lee & Associates NYC on why  brands are making the leap into the hospitality arena.