Marketing Firm Leanplum Triples Soho Offices With Duplex Penthouse Move

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Mobile marketing platform Leanplum is tripling its office footprint at 110 Greene Street after agreeing to move into the duplex penthouse space at the SL Green Realty Corp.-owned Soho property, Commercial Observer has learned.

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San Francisco-based Leanplum signed a lease last month for 9,700 square feet across the top two floors of the 13-story, roughly 220,000-square-foot building between Spring and Prince Streets, according to sources with knowledge of the transaction. The company will relocate this fall from its current 3,000-square-foot offices on the property’s 11th floor.

Asking rent and the length of the lease were not clear. CBRE’s Ben Fastenberg, Michael Iino and Felipe Gomez-Kraus represented the tenant in the the deal, while SL Green’s Jeremy Bier and Larry Swiger represented the landlord in-house.

Leanplum’s loft-like new penthouse space features an open floor with high ceilings, hardwood floors, large windows and a skylight. The marketing technology firm, which was founded in 2012, recently sealed a $52 million Series D funding round that is expected to assist its international expansion plans and help it meet growing demand from marketers who use its mobile platform.

“New York City is a media powerhouse and a rapidly growing market for Leanplum,” Jim Lightsey, the firm’s CFO, said in a statement. “We’re excited to expand our East Coast presence and provide our employees with a unique space to come to work every day, engage with clients and host industry events.”

Representatives for CBRE and SL Green did not immediately provide comment.

SL Green acquired a 90 percent stake in 110 Greene Street, also known as the Soho Building, in 2015 from a joint venture led by Goldman Properties, the company founded by the late real estate investor Tony Goldman. The $229.5 million deal valued the property at $255 million.

Other office tenants at the building include Brant Publications—the Peter Brant-owned publisher of Interview and Art in America magazines—and backpack and travel bag brand Manhattan Portage.