Marketing Firm Leanplum Triples Soho Offices With Duplex Penthouse Move


Mobile marketing platform Leanplum is tripling its office footprint at 110 Greene Street after agreeing to move into the duplex penthouse space at the SL Green Realty Corp.-owned Soho property, Commercial Observer has learned.

San Francisco-based Leanplum signed a lease last month for 9,700 square feet across the top two floors of the 13-story, roughly 220,000-square-foot building between Spring and Prince Streets, according to sources with knowledge of the transaction. The company will relocate this fall from its current 3,000-square-foot offices on the property’s 11th floor.

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Asking rent and the length of the lease were not clear. CBRE’s Ben Fastenberg, Michael Iino and Felipe Gomez-Kraus represented the tenant in the the deal, while SL Green’s Jeremy Bier and Larry Swiger represented the landlord in-house.

Leanplum’s loft-like new penthouse space features an open floor with high ceilings, hardwood floors, large windows and a skylight. The marketing technology firm, which was founded in 2012, recently sealed a $52 million Series D funding round that is expected to assist its international expansion plans and help it meet growing demand from marketers who use its mobile platform.

“New York City is a media powerhouse and a rapidly growing market for Leanplum,” Jim Lightsey, the firm’s CFO, said in a statement. “We’re excited to expand our East Coast presence and provide our employees with a unique space to come to work every day, engage with clients and host industry events.”

Representatives for CBRE and SL Green did not immediately provide comment.

SL Green acquired a 90 percent stake in 110 Greene Street, also known as the Soho Building, in 2015 from a joint venture led by Goldman Properties, the company founded by the late real estate investor Tony Goldman. The $229.5 million deal valued the property at $255 million.

Other office tenants at the building include Brant Publications—the Peter Brant-owned publisher of Interview and Art in America magazines—and backpack and travel bag brand Manhattan Portage.