Leases  ·  Office

Company That Owns Jessica Simpson and Ellen Tracy Brands Grows at Starrett-Lehigh


Sequential Brands Group has leased more space at the Starrett-Lehigh Building, Commercial Observer has learned, bringing its footprint in the Far West Side property to 75,000 square feet.

The company, which owns, promotes, markets and licenses a portfolio of consumer brands in the fashion, active and home categories, has been in the 19-story building at 601 West 26th Street between 11th and 12th Avenues since August 1999. Sequential—with brands like Jessica Simpson and Ellen Tracy—initially leased the entire 150,000-square-foot ninth floor, reduced its space to 63,000 square feet and is now tacking on an additional 12,000 square feet on that floor, according to information provided by the landlord, RXR Realty.

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The new lease is for 15 years and asking rents at the property are in the low $60s per square foot to the mid $90s a foot depending on the view and whether the office has a terrace.

Newmark (NMRK) Knight Frank’s Lance Korman and Brian Cohen brokered the deal for the tenant and RXR’s Bill Elder and Denise Rodriguez represented the landlord in-house. A spokesman for NKF didn’t respond to a request for comment.

RXR has sealed 130,000 square feet of deals in the building since Thanksgiving including a 20,000-square-foot expansion and relocation for OXO (to 41,000 square feet) and a deal with the Collected Group, which moved into 16,572 square feet on Feb. 12.

Elder said in a statement: “We have constant interest in this property, coming from the most demanding and discerning tenants, and with very large requirements. Tenants appreciate the building not only for its iconic nature, but for the amazing community within the building, and robust upgrades to the asset to meet state-of-the-art needs for the companies occupying space here.”