Dirty Lemon Juice Bar Opening V-Day Flower Pop-up Shop on LES
By Lauren Elkies Schram February 12, 2018 12:15 pm
reprints
Dirty Lemon beverage brand, which peddles detox drinks, is opening a full-service flower shop called The Rose Room on the Lower East Side for Valentine’s Day only.
On Wednesday from 8 a.m. to 8 p.m., consumers will be able to buy flowers inside the 937-square-shop at the base of 16 Orchard Street between Canal and Hester Streets, according to information provided by Appear Here, the platform through which Dirty Lemon booked its space.
Visitors will receive a complimentary bottle of Dirty Lemon + rose, the brand’s newest beauty-focused beverage formulated with pure Bulgarian rose water, according to Appear Here. All proceeds will benefit The Lower East Side Girls Club, and the Dirty Lemon team will work alongside members of the non-profit to create made-to-order rose bundles for guests by the stem or dozen.
The 16 Orchard Street space will play host to “the launch of their latest rose-infused elixir,” said Elizabeth Layne, the New York general manager of Appear Here, in a prepared statement. “The Rose Room is a way for Dirty Lemon to get their new flavor in front of the right audience, in the right city and just in time for Valentine’s Day.”
Dirty Lemon’s rent at Michelle Esteva of Chinatown Soup‘s property is $3,800 for a four-day period (including set up and break down).
