Cosmetics Company Absolute New York Leases West 34th Street Site for US Flagship

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Cosmetics company Absolute New York is opening its first American flagship retail location in the heart of New York City, Commercial Observer has learned.

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The Port Washington, N.Y.-based company, which sells makeup, brushes, accessories as well as hair care and skin care products, will be setting up shop at 128 West 34th Street, opposite Macy’s. The company has leased the entire five-story, 10,000-square-foot building between Broadway and Seventh Avenue, but only plans to retail on the 2,200-square-foot ground floor, according to information provided by Jeffrey Roseman of Newmark Knight Frank Retail. He represented the landlord, Stahl Organization, along with NKF’s Marc Leber. But Absolute New York will use the entire facade for signage. The asking rent was $1.3 million per year, Roseman said.

“Absolute New York was looking for a very prominent location to launch their retail platform in the United States,” said Winick Realty Group‘s Lee Block, who along with Spencer Bowers worked on behalf of the tenant. “This location gave them the unbelievable foot traffic and visibility that only 34th Street can offer across from Macy’s and Herald Square.”

While Absolute New York is featured in its own stores overseas as well as in third-party retailers like Walgreens, Boots and CVS in the United States, this is its first standalone store in this country.

Absolute New York’s new Herald Square space most recently housed discount clothing store Cliquers, and before that, legendary shoe company A.S. Beck, which closed in 1982.

“This was a win-win deal for both sides, Roseman said in prepared remarks. “The tenant gets a once-in-a-lifetime opportunity to open a store in the shadow of the greatest department store in the world, and the landlord gets a stable tenant in an evolving retail climate.”

Absolute New York’s plans call for multiple locations throughout New York City once the first one opens in the spring, Block said.