Peloton Popping Up at Brookfield Place


High-energy indoor cycling company, Peloton, which just closed a $325 million series E financing round, has signed a deal for a pop-up micro-store at Brookfield Place, Commercial Observer has learned.

Peloton will sell its signature bikes (sorry, there will be no classes!) out of a 300-square-foot glass-enclosed store in the inner courtyard of Brookfield Place, which is at 230 Vesey Street, facing the marina, according to information provided by the landlord, Brookfield Property Partners.

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The hot fitness brand’s store will open in June for six months, Brookfield’s spokesman indicated. It is space Blackberry previously leased for the same amount of time. Brookfield declined to provide the rent.

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Brookfield Place. Photo: Celeste Sloman/ for Commercial Observer

“Brookfield Place is the ideal location for us to launch our new retail format,” said Tim Shannehan, chief revenue officer of Peloton, in a prepared statement. “Sitting in our hometown of New York City, it delivers the perfect audience mix of working professionals and young families in Battery Park, Financial District and Tribeca.”

RKF’s Jeremy Ezra represented Peloton in the deal and Brookfield’s Mark Kostic represented the landlord in-house. Ezra didn’t respond to a request for comment.

Yesterday, the billion-dollar Peloton, announced the closing of a $325 million series E financing round.

Peloton Founder and Chief Executive Officer John Foley said in the release: “We are changing the way people engage in fitness. This financing will allow us to expand our product and content offerings, open new showrooms across the country, and continue to innovate the experience we offer our members at every touchpoint.”