Music Network Renews at SL Green’s The Olivia

328 West 34th Street.
328 West 34th Street.

This renewal was like music to landlord SL Green Realty Corp.’s ears.

Music Choice has re-signed a lease for its 52,959-square-foot offices at SL Green’s 328 West 34th Street between Eighth and Ninth Avenues.

The music programming company will continue to occupy the entire second floor of the 36-story mixed-use property also known as The Olivia, where Music Choice has been located for a decade. The asking rent in the 10-year deal was $70 per square foot, Steven Durels, an executive vice president at SL Green, told Commercial Observer.

“The space benefits from unique features, including a private lobby entrance and exceptional ceiling heights,” Mr. Durels said in a prepared statement.

David Amsterdam of SL Green represented the landlord in-house. Jason Gorman of CBRE, who brokered the deal for Music Choice, declined to comment via a spokeswoman.

Music Choice is a video and music network that programs media content to digital cable television, mobile phone and cable modem users.

SL Green purchased The Olivia in 2013 for $386 million from Stonehenge Partners, as the Commercial Observer reported at the time. The nearly 500,000-square-foot property is comprised of a 14-screen AMC Theater with 333 residential luxury rental units above.

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