Calif.-Based Ad Firm Coming to Brooklyn Waterfront Redevelopment


A Los Angeles-based advertising agency is setting up shop in Brooklyn.

The firm, 72andSunny, has signed a 50,000-square-foot deal at Empire Stores, a warehouse conversion in the Dumbo section of Brooklyn, according to Crain’s New York Business. It wasn’t immediately clear if the deal was a relocation or a second office. The building’s asking rents are in the $80s per square foot, according to Crain’s.

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Either way, this is a major step up from the office size the firm has in Manhattan. 72andSunny currently has 13,000 square feet in the East Village at 30 Cooper Square between East Fifth and East Sixth Streets, according to Crain’s.  

At Empire Stores, which is on the waterfront near Brooklyn Bridge Park, 72andSunny will occupy a new level on the roof as well as several existing floors.

Scott Panzer and Howard Hersch of JLL represent the landlord, a partnership led by Midtown Equities. The brokers did not return a request for comment via a spokesman. A call to 72andSunny’s Manhattan offices was not returned.

Midtown Equities won the bid in 2013 to redevelop the 150-year-old coffee factory into a high-end office and retail campus in the budding Dumbo commercial neighborhood.

Furniture maker West Elm committed to 150,000 square feet of the 400,000-square-foot redevelopment, Crain’s previously reported. The 75,000-square-foot retail portion of the building is 100 percent occupied, with the exception of 7,000 square feet. Retail tenants include East Pizza, Vinegar Hill House and specialty goods maker Shinola, which signed a 5,000-square-foot deal there last March, as CO previously reported.