The Little Beet, a health food restaurant with two Midtown locations, has signed a 2,600-square-foot deal at 1140 Broadway between West 26th and West 27th Streets in NoMad, Commercial Observer has learned.
The gluten-free eatery will be in the ground floor retail space for 15 years, according to Colliers International, and is slated to move in by the end of this year. The asking rent in the deal was $200 per square foot.
Colliers International’s Michael Joseph and Andrew Roos, who co-owns the building with colleague Michael Cohen, represented the landlord, while Newmark Grubb Knight Frank’s Benjamin Bernbaum, Jeffrey Roseman and Marc Frankel represented The Little Beet. The NGKF brokers were not immediately available for comment.
“We had a tremendous amount of interest in the space,” Mr. Joseph told CO. “But this particular owner is very sensitive to keeping the ecosystem of our tenants very happy.”
Messr. Roos and Cohen overhauled the 100-year-old building, which their families bought together in the 1950s, as CO previously reported. Starbucks Coffee signed to 1,500 square feet of retail in 2011, and the landlords switched the tenant base toward the tech sector including media company F+W, music industry support company mtheory and event entertainment company S2BN Entertainment.
Mr. Joseph said The Little Beet will be a midday amenity to the new type of tenancy in this building and the Midtown South area surrounding it.
“They were a great fit for us,” he said. “This is high-end food that is served quickly and cleanly, worked very well for the tech tenants in the area.”
Aside from this location, The Little Beet has outposts at 135 West 50th Street between Avenue of the Americas and Seventh Avenue and at 320 Park Avenue between East 50th and East 51st Streets. The company has a full-service offshoot, The Little Beet Table, at 333 Park Avenue South between East 24th and East 25th Streets.