Weight Watchers Gets Big on West 48th Street



The only expanding Weight Watchers will be doing in midtown is at 64 West 48th Street.

SEE ALSO: Knotel Inks 23K-SF Deal for Flagship Union Square Location
64 w 48 Weight Watchers Gets Big on West 48th Street
(photo courtesy of Property Shark)

The international dieting company has signed a 10-year-and-four-month lease to take part of the 14th floor, sized at a healthy 3,000 square feet, at the Muss Development LLC property, located in Rockefeller Center.

The new office will act as a “meeting space” for Weight Watchers’ trademark group meetings and member weigh-ins. Weight Watchers, which is currently leasing out temporary space in the building, will be moving into their new digs at the end of May.

Grace Sardell of Sardell & Company represented Weight Watchers in the deal. Ross Spitalnick of Muss Development represented the company in-house. Asking rent in the building is high-$40s for the top portion of the building and low-$40s for the lower floors.

While 64 West 48th Street is “strictly” an office building, the Muss Development decided to experiment with a new type of tenant space that straddled the line between retail and office.

“With them being a strong national tenant, it made sense to the building,” said Jason Muss, a principal for Muss Development.

The Rockefeller Center location also helps Weight Watchers in that its midtown users now have a convenient spot to visit the diet specialists during the workday.

“They’re a good tenant, they have had a long history of being a top corporation in this country for a long period of time and we felt they would be a great addition to this building,” said Mr. Muss.

The Muss Development bought the 130,000 square foot, 17-story building in 2008 and has since embarked in a multi-million capital improvement program to turn it into a “first-class boutique office building”, the company said in a press release.

Xerox, On Press Graphics, and Carrera Casting all have office space in the building. Muss Development currently has two availabilities in the building: a 4,000 square foot space on the 15th floor and a roughly 8,000 square foot space on the 9th.

Daniel Edward Rosen is reachable at drosen@observer.com