Eastern Consolidated Tapped to Sell Parkoff’s 7 West 51st Street

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7 9 east 51st street1 Eastern Consolidated Tapped to Sell Parkoffs 7 West 51st Street Eastern Consolidated has been picked to sell 7 West 51st Street at Rockefeller Center for $36 million. The 43,744-square-foot building includes a 12,400-square-foot retail component and 15,000 square feet of air rights.

Banco Popular, the former owner of the building, sold it to current owner, the Long Island-based Parkoff Organization, in 2008. Seven West 51st Street was the bank’s headquarters until 1999, but Banco Popular still has a lease for the ground floor, mezzanine and two lower levels.

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That lease expires in September, and prospective tenants have shown strong interest in leasing the space, according to Mark Kapnick of Robert K. Futterman & Associates, the retail broker for the building. Asking rent for the space is $1.5 million annually, or around $121 per square foot.

Eastern’s Eric Anton, Ronald Solarz, David Schechtman and Marcia Yawitz will market the building.

“You cannot honestly secure a higher-profile retail position than Rockefeller Center,” said Mr. Anton in a statement, “if you wish to make a strong statement about your product and enjoy ultimate visibility to attract tourists, business people and residents alike.”

rli@observer.com