Lease Beat: 3.9.10
Emily Geminder March 8, 2010, 5:03 p.m.
The M.T.A., never known for lightning-speed feats of renovation, recently announced a scaled-back strategy that involves tempering the verb “renovate” with the idea of “station renewal,” a process that may include repairing lights, signs and other individual subway components. Nevertheless, when it comes to office space, the M.T.A.’s new digs at SL Green‘s 333 West 34th Street sport some lovely new renovations indeed.
Among boons like new retail space and an expanded lobby, the building’s recently completed capital-improvement program includes 18-foot-high glass walls around the facade. The M.T.A. will soon take floors 7 through 10, consisting of about 113,000 square feet. The agency will likely pay below the $42 asking rent, according to the New York Post, which had news of the deal on March 2.
Last week, Steven Durels of SL Green announced that the 10-year lease will raise building occupancy to 81 percent. This, he said in a release, was “a tremendous accomplishment given that the building was scheduled to be 100 percent vacant only five months ago.”
Josh Kuriloff and Rob Lowe of Cushman & Wakefield represented the M.T.A. Mr. Durels represented SL Green jointly with Cushman & Wakefield team Paul Glickman, Tara Stacom, Mitti Liebersohn, Doug Dolgoff and Diana Biasotti.
Before they were flashes of pixels jettisoning across screens, books meant pages and crackling spines and penned notes in the margins. Although bookstores may be closing, Dumbo’s recently opened art gallery Central Booking is devoted to those strange relics of pre-Kindle civilization.
It’s perhaps fitting that physical books are finding homes in spaces typically reserved for aesthetic appraisal, or maybe an onslaught of digital reading has sparked interest in books as physical things. Whatever the reason, Central Booking is like an acid-fueled bookstore turned inside out. Its rotating book art exhibitions range from re-envisioned Natural History texts to large book sculptures. Books hang from the ceilings and racks of zines line the walls.
Originally a pop-up gallery, Central Booking signed a two-year lease at Two Trees Management‘s 111 Front Street. The 1,250-square-foot gallery opened last week as part of Dumbo’s First Thursday celebration.
Shiseido, Japan’s largest cosmetics company, began selling skin lotion in 1897. The lotion, Eudermine, is still sold today, though the company has expanded into just about every other beautifying sector imaginable. Shiseido’s American subsidiary, meanwhile, is renewing its Third Avenue headquarters, just down the street from where beauty competitor Avon recently secured a major lease at 777 Third.
John Mambrino and Nicholas Farmakis of Studley represented Shiseido in the 35,000-square-foot deal. The landlord, Paramount Group, was represented in-house by James VanderVliet.
Australia has re-upped in New York.
The continental commonwealth has renewed for 15 years a lease for 46,476 feet at Hiro Real Estate‘s 150 East 42nd Street. The space, on the 33rd and 34th floors of the 42-story tower, will continue to house Australia’s Permanent U.N. Mission and its consulate-general.
The news of the renewal is particularly sweet for Hiro, as it keeps 150 East 42nd fully leased. The firm acquired the approximately 1.6 million-square-foot tower in 1987.
UGL Equis’ Gregg Espach led negotiations, with Daniel Nack, on behalf of Australia; Dirk Hrobsky and Chris Helgesen of UGL Equis also advised the tenant. Edward Goldman, Scott Gottlieb and Rocco Laginestra of CB Richard Ellis represented Hiro.